Construction sites might seem like the worst or least likely place to put up banner ads or advertising of any kind. After all, technically, nothing is there, right? Just industry and construction and a lot of clatter and noise. However, construction sites are great places for banner ads for that very reason. Construction sites attract attention, build excitement, and are kind of hard to miss. What better place to advertise? Here are a few more reasons why putting up banner ads at construction sites works.
The Biggest Benefits of Construction Site Advertising
High Visibility and Traffic
You can usually find construction sites in places where things are happening. Business centers, downtown areas, growing small towns and suburbs, and places where there’s a lot of hustle, bustle, and foot and street traffic. Their presence can also force folks to slow down and look around for safety’s sake and out of curiosity. Pedestrians, drivers, bus and train riders, and other commuters pass by these sites daily, often looking in on the site’s progress. While it’s not exactly a captive audience, it’s certainly a consistent and attentive one. Placing a banner ad on or around the site ensures hundreds, possibly thousands of individuals view your messaging every day. Playing the odds, many are sure to be part of your target audience and market. They’re also likelier to retain and remain aware of your brand long after leaving the construction zone.
Cost-Effectiveness
Advertising, as you know, isn’t cheap. Many forms of outdoor advertising are certainly effective, but they’re also hugely expensive, especially if they sit at prime locations. Banner ads at construction sites, on the other hand, are often available at reasonable rates. Construction companies often look for ways to cut costs by renting space on their scaffolding and site fences. Construction site banner ads provide a more cost-effective option with equally effective impact and outreach if you’re a local business with a smaller advertising budget and can’t afford what national billboard advertising companies charge. A small investment in construction site banners translates into higher profit margins.
Reach the Right People
Buying space on a billboard in another state won’t get you many customers in your hometown. Putting up a banner ad at a local constriction site, however, reaches local clients more quickly and efficiently. Target individuals and other businesses that live and work in the vicinity with specific messaging and appeals to support you, a local business. Highlight your proximity to the new build and direct curious folks to your business. Keeping your business local is always a great selling point and a sure way to increase your sales and conversions.
Brand Awareness Benefits
Advertise at a construction site if you want your business to be synonymous with growth, development, newness, and the future. Commercial construction sites are generally positive things, and aligning your brand with the drive to build, create, and expand positions you as a paragon of trust and progress in the community. Naturally, make sure your ads and branding align well with the company that’s under construction, and mention if you plan to rent space and do business at the new site once it’s complete.
Support Your Local Construction Company
Quid pro quo rules! You’re helping to fund jobs, new development, and more when you pay to place banner ads at a construction site. It’s a mutually beneficial association between businesses, and the company under construction will watch out for your advertisements, protecting them from vandalism and damage.
Why Construction Site Banner Ads Work
Those are a few of the benefits of banner ads at construction sites, but why do they work? Let’s explore further.
Longer Exposure
Banner ads at construction sites may seem temporary—after all, when the building is complete, your ads will come down after a few months, a year, or what have you. But the truth is, while your banner ads are temporary, they have long-lasting appeal and effects. Digital ads are ephemeral. Billboards along the highway are only useful as long as passersby are driving safely and slowly enough to read them. TV and other commercials come on and off every few minutes. However, banner ads at construction sites have persistence and staying power while they exist. People on their daily commute or errands will see the ad repeatedly, ingraining your message in their minds and aiding in recall later. That’s a lot of exposure for a reasonably small investment.
Reach More Diverse Audiences
You’re reaching a wider variety of people when you advertise at a construction site in a city’s downtown area or business and shopping center than if you advertise in a quieter neighborhood. One construction site ad reaches a greater number of demographics at once. Keeping your messaging and imagery general and universal can attract a wider audience, stretching your ad budget dollars. They also permit you to scale your investment as you determine which advertising options work and which don’t. Adjust your strategy on the fly without throwing away cash.
Fresh and Free
Creating and hanging a banner ad allows much more freedom than, say, a radio or television ad campaign or altering billboards and other signage elsewhere. Wide-format printers can turn out new signage as needed, allowing you the freedom to keep messaging and imagery fresh through new colors, slogans, graphics, and more. Stay creative with your signage, and change it up to reflect the seasons, holidays, local events, and more.
Next Steps
What’s next? Approach local construction companies and suggest a partnership that benefits your business and theirs. They may already have a partnership system set up and will provide rates for setting up and displaying advertising on their sites. If not, suggest a partnership and arrive at a mutually beneficial deal. Some construction companies may even offer display areas free of charge or in exchange for the goods and services your company provides. However, it’s always best to offer to pay in the interest of working together. Also, don’t discount the positive effect of partnerships and word-of-mouth advertising, suggesting one another’s businesses to others. The old policy of, “You scratch my back, I’ll scratch yours,” still has plenty of power!
Now you see why putting up banner ads at construction sites works. Find out more about producing vinyl banner ads with wide-format and other printers. Call us for a consultation today. The Plotter Paper Guys is one of the best wide-format paper suppliers out there. Our supplies will help your advertisements last!
