Large format prints are an underutilized yet powerful tool for enhancing a fitness center’s visual appeal and functionality. Whether the prints display motivational imagery, communicate company values, or promote specific programs, they can transform the space and improve the customer experience.
By strategically using large-format prints, gym owners can create an environment that inspires members while driving engagement. Keep reading if you’re looking to upgrade your marketing or redefine your gym’s atmosphere. This guide will cover how gyms can best use large-format prints.
Showcase Your Brand Identity
Large format prints can prominently display your gym’s logo or branded elements. Place them near the entrance or behind the reception desk. This reinforces a professional, cohesive look for current members and newcomers alike.
Incorporate your brand colors consistently to enhance recognition. Highlight key services or motivational taglines on these prints to engage visitors immediately.
Promote Membership Specials
If you’re running a limited-time promotion or discounted membership offer, use large banners or window clings to spread the word. Place these signs where they’re hard to miss, such as near windows, outside doors, or by the check-in area. Clear and bold text will drive action. Make sure to train staff to mention the offers during interactions with visitors for potential sign-ups.
Motivate Through Fitness Quotes
Motivational quotes never go out of style in gyms. Use large wall-mounted posters to display quotes that inspire determination and hard work. Keep them simple and impactful—preferably with fewer words, bold colors, and legible fonts.
Choose quotes that resonate with your gym’s audience, whether they’re primarily beginners or experienced athletes. Rotate the quotes regularly to keep the space fresh. High-traffic areas near equipment or mirrors make great spots for posters.
Advertise Classes and Events
Highlight your gym’s latest classes or events with vivid posters. Whether they’re introducing a new spin class or a fitness challenge, these prints can help build excitement and awareness. Include dates, times, and a call to action to encourage participation.
Use bold headlines and high-quality images to grab attention. Add QR codes so members can sign up or learn more about the event.
Add Energetic Colors to Empty Walls
Gyms often have empty walls that could be used to create a more inviting atmosphere. Use wall decals or printed murals to bring color to these blank spaces. Use mid-workout athlete shots that reflect your brand’s unique vibe.
These are another opportunity to incorporate motivational quotes to inspire members. Pair them with mirrors strategically to make the space feel larger and brighter. Print the designs on easy-to-clean materials for durability and hygiene.
Provide Clear Directions
A large gym layout can sometimes feel overwhelming for newcomers. Use directional signs to guide members to cardio equipment, weights, locker rooms, or the smoothie bar. This improves the traffic flow and customer experience within your space.
Place maps or directories near the entrance for quick reference. Each section should be clearly labeled with unique colors or icons for easy identification. Regularly check the signs’ condition so they remain visible and legible.
Educate With Informational Prints
Posters and wall charts can share a range of useful information. Consider placing illustrated exercise guides or workout tips on walls near popular equipment. The prints could also advise on stretching, warm-ups, or nutrition, helping your members achieve their fitness goals more effectively. This is another instance where QR codes can link to detailed guides or videos for additional learning.
Highlight Safety Messages
Safety is paramount in any gym environment. Use large-format prints to remind members of proper equipment usage, hygiene tips, or gym rules. You can also use them to display any changes in gym policies or safety procedures, including visual illustrations or icons to make the instructions more accessible for everyone. Place these signs strategically where everyone can see them.
Safety messages should be legible and printed in bold fonts with contrasting colors. Use 4 mil. double matte mylar for these types of prints. It’s a durable material that makes it easy to keep signs looking professional, even with heavy use.
Create Photo-Worthy Backdrops
Social media is a powerful marketing tool for any gym. Set up a photo wall using a printed backdrop with your gym’s branding, fun graphics, or a motivational slogan. Members can take pictures and share their workouts on social media while giving your gym organic exposure online. Change the backdrop seasonally to keep it engaging.
Showcase Trainer Bios
Help your members personally connect with your trainers by featuring staff bios on large-format prints. Include photos, certifications, specialties, and maybe a fun fact for each person. Highlight each trainer’s experience to build trust and credibility. Place these near the reception area or in a hall where people often pass.
Transform Windows Into Marketing Opportunities
If you have big windows that face the street, use them for advertising. Use window clings or perforated prints to attract passersby with vibrant imagery or promotional messages. This is especially effective for enticing potential members to check out your gym. Keep the design clean and easy to read from a distance.
Announce New Equipment
If you’ve recently added new machines or updated areas in your facility, use large-format prints to draw attention to them. Use banners to celebrate these upgrades and invite members to explore what’s new. This can also be a good time to encourage feedback from your members on future improvements.
Highlight how the new equipment can enhance workouts, and share the announcement on social media to reach a wider audience. Consider offering free demos or tutorials to help members get comfortable with the upgrades.
Use Large-Format Prints in Your Gym Today
Now you know how gyms can best use large-format prints to elevate visual branding, promote services, and improve the member experience. Once you’ve decided how to incorporate large prints into your space, it’s worth investing in materials that keep your prints sharp.
When you need a reliable source for printing materials, trust the professionals at Plotter Paper Guys. We offer a wide range of high-quality printing supplies that will ensure your graphics leave a lasting impression.
