If it feels like customers can’t see you, try raising your profile through large format printing. Large format printing is just what it sounds like—printing on a larger scale. Large format printers can create banners, posters, advertisements, and much more. They’re excellent for pushing your products and services in a more colorful, persuasive, and bigger style. Here are five ways to use a large format printer for business marketing. Look into employing large color printers to produce your own eye-catching ads.
Posters
Perhaps they’re the most obvious application, but posters are nonetheless useful. They provide information, announcements, reminders, and promotions for you and your products and services almost anywhere. Many stores, public spaces, and other areas provide areas for free advertising that are just begging for posters. And a particularly striking, attractive, or amusing poster can become a popular commodity as well. Imagine selling your advertising to customers, who will then put up your posters in a noticeable place, providing an ongoing reminder of your place of business.
Advertising Boards
Taking those posters and applying them to a gator or foam board backing or an A-frame sandwich board is good for on-site advertising inside the building and by the front door. Use them to announce deals, discounts, and other things customers will want to take advantage of. If you have a line leading to the registers or service desk, they can serve as handy nearby ads as well. In-store advertising can boost sales, so don’t neglect it.
Window Clings
A large storefront or office window is yet another advertising opportunity! Print out large decals or adhesive window clings to turn your windows into billboards. Even if they don’t go inside, passersby will know your business and what it offers and come to recognize your brand. You don’t have to cover every square inch of the glass either and sacrifice sunlight. Print out clings in various sizes. Get clever and create a mural or add a piece of the ad every day until the whole “puzzle” comes together.
Cutouts
Cutouts present a way to add a three-dimensional aspect to a two-dimensional image. Printing out full-sized images of people, animals, mascots, structures, plants, and any number of other things is a cool way to create “living” ads and tableaus. It offers photographic opportunities at events, conventions, trade shows, and more while displaying and promoting your brand.
Vehicle Decals
The last of our five ways to use a large format printer for business marketing sends your brand out on the road! Use large color printers to print out vehicle decals. These can be basic signs tacked to the doors, hood, and trunk, or they can cover the entire vehicle. Consider clever themes and memorable images that can lead to people snapping pictures of your fleet’s vehicles and sharing them online.
