The rise of wide-format printers is hard to ignore. With their ability to handle diverse printing tasks efficiently—from large banners to intricate blueprints—these printers have become a valuable asset. For rental businesses especially, the benefits of adopting this technology are especially impressive. Let’s explore 10 reasons rental businesses should use wide-format printers.
Wide-format printers make designing professional signage effortless. Rental businesses can print vibrant banners, posters, and wall decals in-house. These are all materials that effectively grab attention and communicate your services to potential customers.
For instance, if you’re running a promo on heavy equipment rentals, you can easily print a large-format poster to highlight ongoing deals. Big, bold visuals naturally stand out and pull in more leads.
Rather than outsourcing your printing jobs to third-party vendors, creating materials in-house saves time and allows for last-minute pivots in messaging when seasonal sales or special events pop up.
Buying a wide-format printer may be an upfront expense, but it pays off quickly. Over time, the amount saved by no longer outsourcing large printing projects adds up. From vehicle wrap prints to professional-grade technical drawings, completing these projects in-house saves money and valuable time.
We always advise our clients to carefully weigh the long-term operational costs against short-term investments, as this approach provides a more sustainable financial strategy. Wide-format printing offers tangible financial returns and provides opportunities for increased efficiency, higher-quality outputs, and the ability to take on more diverse printing projects.
Have you ever tried sending technical blueprints, oversized billboards, or a job that needs 20-pound bond paper to a third-party print shop? Deadlines grow tighter, and the room for error increases when communication relies on an external team.
When using a wide-format printer, rental businesses harness the power to handle special projects like these easily, including printing high-quality blueprint enlargements, ideal for construction or design-related industries. Technical print jobs require accuracy, and handling them yourself sometimes improves quality control.
One of the best aspects of wide-format printers? They print on more than just paper. Wide-format printing is ideal for several mediums, including vinyl for signage, canvas for art prints, and adhesives for promotional branding. This flexibility is invaluable for rental businesses that need specialized materials to meet the varied requirements of their industries.
For example, your fleet of rental machines can feature decals or large branded wraps printed in-house, making marketing part of your everyday operations.
Wide-format printers don’t just serve internal purposes. You can use them to offer printing services to your customers or clients! Many rental businesses with wide-format printers find new revenue streams by taking in outside projects like poster printing, sign creation, or architectural blueprints.
Providing these services builds goodwill and fosters stronger relationships with partners while enhancing trust and loyalty. In addition, printing for profit gives businesses a competitive edge in busy and highly saturated markets, helping them stand out and attract more growth opportunities.
Wide-format printers excel at personalization. Whether creating unique floor graphics for an event or personalizing real estate signs for a client, offering this level of customization is a major perk. When you’re able to satisfy special requests on tight timelines, customers see that your solutions are as flexible as their needs.
Think about providing custom promotional materials for contractors or event planners renting from your business. Branded items like fliers, banners, or even digital assets tailored to their needs can create a more professional image for their events while showcasing your brand. That small touch adds value to the contractor’s experience and helps you forge deeper, long-lasting partnerships that establish your business as a trusted resource.
When print jobs are handled internally, your team has more control over schedules and results. Wide-format printers streamline the process by integrating directly into your workflow, allowing employees to manage projects with minimal interruptions.
Instead of waiting days or even weeks for external vendors to process requests, prints can often be completed on the same day. Nothing is more seamless than meeting tight deadlines while still producing professional results.
There’s no “close enough” when it comes to branding. From logos to color consistency, every detail matters. With an in-house wide-format printer, you can create posters, banners, and graphics that stay true to your brand’s identity.
When vendors mismatch colors or crop key visuals, it can be frustrating and impact the quality of your prints. That’s why working with a reliable supplier like us at Plotter Paper Guys makes all the difference. Our high-quality plotter paper ensures your prints consistently meet your standards and look exactly as you intended every time.
Many rental businesses embrace sustainability, and wide-format printers seamlessly support this initiative. For example, many wide-format printers now support the use of recyclable materials such as paper made from postconsumer waste or biodegradable substrates like fabric-based banners.
Additionally, eco-friendly inks, such as water-based or UV-curable inks, reduce the release of harmful volatile organic compounds (VOCs) into the environment compared to traditional solvent-based inks. Some printers also feature energy-efficient technology, such as low-energy curing processes or automatic settings to reduce power consumption.
By adopting these sustainable practices, rental businesses can extend the lifespan of their products, reducing waste and conserving resources. This approach contributes to a circular economy while fostering a sense of responsibility and innovation within the industry, setting a precedent for more mindful consumption.
Rental businesses know that challenges are constant. A last-minute blueprint revision, a weather-damaged outdoor sign, or promotional signage for an upcoming seasonal sale are issues that can pop up out of nowhere. A wide-format printer allows you to address these changes in real time, providing solutions without relying on external partners.
This kind of responsiveness builds reliability with customers. When you can react quickly to challenges or opportunities, you’ll naturally stand out from the competition.
Wide-format printers are capable, versatile, and a total time-saver for businesses. From cutting recurring costs to improving efficiency and producing professional, personalized results, these printers offer tremendous value across all kinds of needs.
It’s hard to ignore the reasons rental businesses should use wide-format printers when the benefits are so clear. At Plotter Paper Guys, we’ve seen firsthand how these printers can be transformative. If you’re curious or need guidance on the best printer for you, don’t hesitate to reach out. We’re always here to help!
